Pop Culture

The Omnivore's Dilemma: A Natural History of Four Meals

A national bestseller that has changed the way readers view the ecology of eating, this revolutionary book by award winner Michael Pollan asks the seemingly simple question: What should we have for dinner? Tracing from source to table each of the food chains that sustain us— whether industrial or organic, alternative or processed—he develops a portrait of the American way of eating. The result is a sweeping, surprising exploration of the hungers that have shaped our evolution, and of the profound implications our food choices have for the health of our species and the future of our planet.

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner's 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there's a good economic reason for that too, and we're just not getting it yet. --John Moe

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?

These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head.

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.

Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Klu Klux Klan.

What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking.

Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.

Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.

What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.

Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

Rules of the Game

Neil Strauss, the New York Times bestselling author of The Game, presents Rules of the Game:

I. The Stylelife Challenge
Master the Game in 30 Days

II. The Style Diaries
The Pickup Artist's Companion

Questions for Neil Strauss

Amazon.com: Yours has to be one of the strangest career paths in the book business: from rock critic at the New York Times, to cowriter of memoirs with rockers and porn stars, to bestselling seduction guru. Do you ever wonder how you got from point A to point Z?

Strauss: Oddly, I never do. Instead, I wonder why it took me so long to get to point Z. And then I wonder if people are going to stick with me when I go to point whatever-is-after-Z next. I guess that would be point AA--which, come to think of it, I've already been to with Dave Navarro while writing his book.

Amazon.com: You write in the introduction to Rules of the Game that you thought The Game was your "last word on the subject," and you were ready to get on with your life. But, like Michael Corleone, you got pulled back in. Why was it so hard to leave?

Strauss: Good simile. Someone else compared it to Donnie Brasco. There's something about the seduction community that sucks people in. I've seen college kids drop out of school; doctors quit their jobs; and celebrities take huge career risks to pursue this knowledge.

It may be because, according to the Kinsey Institute, most men think about sex every two minutes. But our society has never given them tools to safely fulfill these desires. Once they find out there's a way to learn to be more successful with women--and see evidence that it works--they tend to dive in headfirst. Perhaps because, when it comes down to it, this is why we're really here.

Amazon.com: Do you meet women who have read The Game? What do they think? And with the thousands of people out there you have trained and the many more thousands who have read the book, are women starting to recognize the strategies? Do they ever say, "Hey, you're playing the Game on me"?

Strauss: I've run into some women who've read the book to learn about the male mind, and they've all been positive about it--the book, that is, not the male mind. It's the women who've heard of the book but haven't read it who want to burn it.

And actually, a guy at a book signing the other day told me he got caught using one of the openers. But he still walked away with her phone number. His advice: on the rare chance that it happens, don't get scared and scamper off. Instead, use it as an opportunity to start a conversation about the game itself and whether it works. If they've read the book, this obviously means they're interested in the subject--and now you both have something in common.

Amazon.com: Rules of the Game is actually two books: the Stylelife Challenge and the Style Diaries. The first book is pretty straightforward: a 30-day plan for "Mastering the Game." But the second one is not what you'd expect in a self-help book. Can you explain what it is and why you included it?

Strauss: I didn't want to just give people a self-help book, and promise that their life will be sunshine and unicorns forever. I wanted them to know that with knowledge and power come a new set of challenges and problems. So the black book contains seduction stories from the dark side of the game, and the fact that, as the German director Fassbinder put it, "We were born to need each other, but we still haven't learned how to live with each other."

Amazon.com: Part of the story of The Game was the tension of what happens, after you've become proficient at the Game, when you find someone you love. Is that the point: to go from player to lover (or, ulp, husband!)? How do you do that? Or does playing the Game become its own end for some people?

Strauss: If you master the game, then you also must master your own fears and insecurities. And overcoming these destructive traits can only help you have healthier relationships. That said, the downside to learning the game and then falling in love is that you have to be strong, because there are a lot more options than there once were. So for readers who are having trouble: the secret to monogamy is realizing that the fantasy of being with someone else is usually better than the reality. You can't do better than love.

If you want to play the Game, you've got to know the Rules.

In his international bestseller The Game, Neil Strauss delved into the secret world of pick-up artists--men who have created a science out of the art of seduction. Not only did he reveal the techniques that they had developed, but he became a master of The Game, and the world's No. 1 PUA, as Style.

Now, in his first follow-up to The Game, comes an extraordinary package: A lavishly produced, two-volume pocket-size set that every pickup artist--accomplished or aspiring--will need to have. The first book, The Stylelife Challenge, is the manual Strauss thought he'd never write: the ultimate guide to landing the woman of your dreams. Bound in white leatherette, it offers an in-depth 30-day program, Strauss challenges readers to confront their insecurities and overcome them through a process of rigorous self-examination, briefings and field missions.

In the second book, Strauss takes readers into the dark side of The Game. Bound in black leatherette, The Style Diaries offers a series of tales of seduction and sexual (mis)adventure. From accidentally getting married during a drunken night in Reykjavik, to luring a famous musician's granddaughter into a threesome; from conducting a keenly felt and tender relationship over email, to the stress and frustration of the torturous and highly unorthodox "30 Day Sex Experiment," The Style Diaries takes you further into the seduction underworld than ever before, and delves where The Game never dared to tread: into the even more complicated rules of relationships.

Distracted: The Erosion of Attention and the Coming Dark Age

Foreword by Bill McKibben,
author of The End of Nature and The Bill McKibben Reader

We have vast oceans of information at our disposal, yet increasingly we seek knowledge with brief glimpses at online headlines while juggling other tasks. We are networked as never before, but we communicate even with our most intimate friends and family via instant messaging, email, and fleeting face-to-face moments that are rescheduled a dozen times, then punctuated when they do occur with electronic interruptions and a lack of focus.

Despite our wondrous technologies and scientific advances, we are nurturing a culture of diffusion, fragmentation, and detachment. In this new world, something crucial is missing--attention. Attention is the key to recapturing our ability to reconnect, reflect, and relax; the secret to coping with a mobile, multitasking, virtual world that isn't going to slow down or get simpler. Attention can keep us grounded and focused--not diffused and fragmented.

Distracted offers the cutting-edge solutions we need to cure--not just live with--an epidemic of inattention. How did we get to the point where we keep one eye on our Blackberry and one eye on our spouse--in bed? At a time when we can contact millions of people worldwide, why is it hard to schedule a simple family supper? Most importantly, what can we do about it?

Journey with Maggie Jackson as she explores the many ways in which we are eroding our capacity for deep, sustained attention-the building block of intimacy, wisdom, and cultural progress. In her sweeping quest to unravel the nature of attention and detail its erosion, she introduces us to scientists, cartographers, marketers, educators, wired teens, virtual lovers from the telegraph age, and roboticists building smart machines to comfort and care for us. She takes us from the nineteenth-century roots of our mobile, virtual multitasking ways into a darkening future of snippets, glimpses, skimming, McThinking, and mistrust.

Jackson makes it clear that if we continue down this road of scattered attention spans and widespread societal ADD, we will be in danger of squandering and devaluing the essence of humanity, and our technological age could ultimately slip into cultural decline. But we are just as capable of igniting a renaissance of attention by strengthening our varied powers of focus and perception, the keys to judgment, memory, morality, and happiness. She investigates the science of attention--describing some of the exciting new scientific research that shows how attention skills can be nurtured.

Taking us beyond Blink, Faster, and CrazyBusy, Distraction is unique. It's simultaneously an original exposé of the multifaceted nature of attention, an engaging and often surprising portrait of postmodern life, and a compelling roadmap for cultivating sustained focus and nurturing a more enriched and literate society.

The Heroin Diaries: A Year in the Life of a Shattered Rock Star

In one of the most unique memoirs of addiction ever published, Mötley Crüe's Nikki Sixx shares mesmerizing diary entries from the year he spiraled out of control in a haze of heroin and cocaine, presented alongside riveting commentary from people who were there at the time, and from Nikki himself.

When Mötley Crüe was at the height of its fame, there wasn't any drug Nikki Sixx wouldn't do. He spent days -- sometimes alone, sometimes with other addicts, friends, and lovers -- in a coke and heroin-fueled daze. The highs were high, and Nikki's journal entries reveal some euphoria and joy. But the lows were lower, often ending with Nikki in his closet, surrounded by drug paraphernalia and wrapped in paranoid delusions.

Here, Nikki shares those diary entries -- some poetic, some scatterbrained, some bizarre -- and reflects on that time. Joining him are Tommy Lee, Vince Neil, Mick Mars, Slash, Rick Nielsen, Bob Rock, and a host of ex-managers, ex-lovers, and more.

Brutally honest, utterly riveting, and shockingly moving, The Heroin Diaries follows Nikki during the year he plunged to rock bottom -- and his courageous decision to pick himself up and start living again.

Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream

Heralded as the "best book on the dope decade" by the New York Times Book Review, Hunter S. Thompson's documented drug orgy through Las Vegas would no doubt leave Nancy Reagan blushing and D.A.R.E. founders rethinking their motto. Under the pseudonym of Raoul Duke, Thompson travels with his Samoan attorney, Dr. Gonzo, in a souped-up convertible dubbed the "Great Red Shark." In its trunk, they stow "two bags of grass, seventy-five pellets of mescaline, five sheets of high-powered blotter acid, a salt shaker half-full of cocaine and a whole galaxy of multicolored uppers, downers, screamers, laughers.... A quart of tequila, a quart of rum, a case of Budweiser, a pint of raw ether and two dozen amyls," which they manage to consume during their short tour.

On assignment from a sports magazine to cover "the fabulous Mint 400"--a free-for-all biker's race in the heart of the Nevada desert--the drug-a-delic duo stumbles through Vegas in hallucinatory hopes of finding the American dream (two truck-stop waitresses tell them it's nearby, but can't remember if it's on the right or the left). They of course never get the story, but they do commit the only sins in Vegas: "burning the locals, abusing the tourists, terrifying the help." For Thompson to remember and pen his experiences with such clarity and wit is nothing short of a miracle; an impressive feat no matter how one feels about the subject matter. A first-rate sensibility twinger, Fear and Loathing in Las Vegas is a pop-culture classic, an icon of an era past, and a nugget of pure comedic genius. --Rebekah Warren

Fear and Loathing in Las Vegas is the best chronicle of drug-soaked, addle-brained, rollicking good times ever committed to the printed page.  It is also the tale of a long weekend road trip that has gone down in the annals of American pop culture as one of the strangest journeys ever undertaken.

Now this cult classic of gonzo journalism is a major motion picture from Universal, directed by Terry Gilliam and starring Johnny Depp and Benicio del Toro.  Opens everywhere on May 22, 1998.

The Age of American Unreason

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon--one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, she surveys an anti-rationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought." Disdain for logic and evidence defines a pervasive malaise fostered by the mass media, triumphalist religious fundamentalism, mediocre public education, a dearth of fair-minded public intellectuals on the right and the left, and, above all, a lazy and credulous public.

Jacoby offers an unsparing indictment of the American addiction to infotainment--from television to the Web--and cites this toxic dependency as the major element distinguishing our current age of unreason from earlier outbreaks of American anti-intellectualism and anti-rationalism. With reading on the decline and scientific and historical illiteracy on the rise, an increasingly ignorant public square is dominated by debased media-driven language and received opinion.

At this critical political juncture, nothing could be more important than recognizing the "overarching crisis of memory and knowledge" described in this impassioned, tough-minded book, which challenges Americans to face the painful truth about what the flights from reason has cost us as individuals and as a nation.

Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto

There's quite a bit of intelligent analysis and thought-provoking insight packed into the pages of Chuck Klosterman's Sex, Drugs, and Cocoa Puffs, which is a little surprising considering how darn stupid most of Klosterman's subject matter actually is. Klosterman, one of the few members of the so-called "Generation X" to proudly embrace that label and the stereotypical image of disaffected slackers that often accompanies it, takes the reader on a witty and highly entertaining tour through portions of pop culture not usually subjected to analysis and presents his thoughts on Saved by the Bell, Billy Joel, amateur porn, MTV's The Real World, and much more. It would be easy in dealing with such subject matter to simply pile on some undergraduate level deconstruction, make a few jokes, and have yourself a clever little book. But Klosterman goes deeper than that, often employing his own life spent as a member of the lowbrow target demographic to measure the cultural impact of his subjects. While the book never quite lives up to the use of the word "manifesto" in the title (it's really more of a survey mixed with elements of memoir), there is much here to entertain and illuminate, particularly passages on the psychoses and motivations of breakfast cereal mascots, the difference between Celtic fans and Laker fans, and The Empire Strikes Back. Sections on a Guns n' Roses tribute band, The Sims, and soccer feel more like magazine pieces included to fill space than part of a cohesive whole. But when you're talking about a book based on a section of cultural history so reliant on a lack of attention span, even the incongruities feel somehow appropriate. --John Moe

Countless writers and artists have spoken for a generation, but no one has done it quite like Chuck Klosterman. With an exhaustive knowledge of popular culture and an almost effortless ability to spin brilliant prose out of unlikely subject matter, Klosterman attacks the entire spectrum of postmodern America: reality TV, Internet porn, Pamela Anderson, literary Jesus freaks, and the real difference between apples and oranges (of which there is none). And don't even get him started on his love life and the whole Harry-Met-Sally situation.

Whether deconstructing Saved by the Bell episodes or the artistic legacy of Billy Joel, the symbolic importance of The Empire Strikes Back or the Celtics/Lakers rivalry, Chuck will make you think, he'll make you laugh, and he'll drive you insane -- usually all at once. Sex, Drugs, and Cocoa Puffs is ostensibly about art, entertainment, infotainment, sports, politics, and kittens, but -- really -- it's about us. All of us. As Klosterman realizes late at night, in the moment before he falls asleep, "In and of itself, nothing really matters. What matters is that nothing is ever 'in and of itself.'" Read to believe.

"From the kid who brought you Fargo Rock City -- the first book in history to garner the praise of Stephen King, David Byrne, Donna Gaines, Sebastian Bach, Jonathan Lethem, and Rivers Cuomo -- comes Sex, Drugs, and Cocoa Puffs -- the first book in history to examine breakfast cereal, reality television, tribute bands, Internet porn, serial killers, and the Dixie Chicks. Countless writers and artists have spoken for a generation, but no one has done it quite like Chuck Klosterman -- with an exhaustive knowledge of popular culture and a seemingly effortless ability to spin brilliant prose out of unlikely subject matter. Whether deconstructing Saved by the Bell episodes or the artistic legacy of Billy Joel, the symbolic importance of The Empire Strikes Back or the Celtics/Lakers rivalry of the 1980s, Chuck will make you think, he'll make you laugh, and he'll drive you insane -- usually all at once. Sex, Drugs, and Cocoa Puffs is ostensibly about movies, sports, television, music, books, video games, and kittens...but, really, it's about us. All of us. As Klosterman realizes late at night, in the moment before he falls asleep, ""In and of itself, nothing really matters. What matters is that nothing is ever 'in and of itself.'"" "

The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don't Trust Anyone Under 30)

This shocking, lively exposure of the intellectual vacuity of todayÂ’s under thirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a nation of know-nothings.

Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up?

For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. At the dawn of the digital age, many believed they saw a hopeful answer: The Internet, e-mail, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era.

That was the promise. But the enlightenment didnÂ’t happen. The technology that was supposed to make young adults more astute, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation is a startling examination of the intellectual life of young adults and a timely warning of its consequences for American culture and democracy.

Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, Mark Bauerline presents an uncompromisingly realistic portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies.

Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture

What is America? It’s Monopoly and Mickey Mouse, but also Sinatra and Fred Astaire. It’s the Declaration of Independence, but it’s also Barbie and Playboy, Winslow Homer and Rudi Gernreich’s topless bathing suit. This juxtaposition of images reflects America’s unique eclecticism, and the unprecedented influence that the images of America’s pop culture have had on the world. This book works as a great treasury of Americana, and as a mischievously enjoyable observation on all things truly American. Fashion designer Tommy Hilfiger and famous adman George Lois have crafted an enlightening book, searching American history to find over 350 people, symbols, and things of import. Their iconic and iconoclastic choices are entertainingly presented through surprising visual juxtapositions. Inspired by Tommy Hilfiger’s passion for Americana and George Lois’ wit, Iconic America dramatizes the national ethos, and makes us think about who we are and what we stand for, with humor and charm.