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Rules of the Game

Neil Strauss, the New York Times bestselling author of The Game, presents Rules of the Game:

I. The Stylelife Challenge
Master the Game in 30 Days

II. The Style Diaries
The Pickup Artist's Companion

Questions for Neil Strauss

Amazon.com: Yours has to be one of the strangest career paths in the book business: from rock critic at the New York Times, to cowriter of memoirs with rockers and porn stars, to bestselling seduction guru. Do you ever wonder how you got from point A to point Z?

Strauss: Oddly, I never do. Instead, I wonder why it took me so long to get to point Z. And then I wonder if people are going to stick with me when I go to point whatever-is-after-Z next. I guess that would be point AA--which, come to think of it, I've already been to with Dave Navarro while writing his book.

Amazon.com: You write in the introduction to Rules of the Game that you thought The Game was your "last word on the subject," and you were ready to get on with your life. But, like Michael Corleone, you got pulled back in. Why was it so hard to leave?

Strauss: Good simile. Someone else compared it to Donnie Brasco. There's something about the seduction community that sucks people in. I've seen college kids drop out of school; doctors quit their jobs; and celebrities take huge career risks to pursue this knowledge.

It may be because, according to the Kinsey Institute, most men think about sex every two minutes. But our society has never given them tools to safely fulfill these desires. Once they find out there's a way to learn to be more successful with women--and see evidence that it works--they tend to dive in headfirst. Perhaps because, when it comes down to it, this is why we're really here.

Amazon.com: Do you meet women who have read The Game? What do they think? And with the thousands of people out there you have trained and the many more thousands who have read the book, are women starting to recognize the strategies? Do they ever say, "Hey, you're playing the Game on me"?

Strauss: I've run into some women who've read the book to learn about the male mind, and they've all been positive about it--the book, that is, not the male mind. It's the women who've heard of the book but haven't read it who want to burn it.

And actually, a guy at a book signing the other day told me he got caught using one of the openers. But he still walked away with her phone number. His advice: on the rare chance that it happens, don't get scared and scamper off. Instead, use it as an opportunity to start a conversation about the game itself and whether it works. If they've read the book, this obviously means they're interested in the subject--and now you both have something in common.

Amazon.com: Rules of the Game is actually two books: the Stylelife Challenge and the Style Diaries. The first book is pretty straightforward: a 30-day plan for "Mastering the Game." But the second one is not what you'd expect in a self-help book. Can you explain what it is and why you included it?

Strauss: I didn't want to just give people a self-help book, and promise that their life will be sunshine and unicorns forever. I wanted them to know that with knowledge and power come a new set of challenges and problems. So the black book contains seduction stories from the dark side of the game, and the fact that, as the German director Fassbinder put it, "We were born to need each other, but we still haven't learned how to live with each other."

Amazon.com: Part of the story of The Game was the tension of what happens, after you've become proficient at the Game, when you find someone you love. Is that the point: to go from player to lover (or, ulp, husband!)? How do you do that? Or does playing the Game become its own end for some people?

Strauss: If you master the game, then you also must master your own fears and insecurities. And overcoming these destructive traits can only help you have healthier relationships. That said, the downside to learning the game and then falling in love is that you have to be strong, because there are a lot more options than there once were. So for readers who are having trouble: the secret to monogamy is realizing that the fantasy of being with someone else is usually better than the reality. You can't do better than love.

If you want to play the Game, you've got to know the Rules.

In his international bestseller The Game, Neil Strauss delved into the secret world of pick-up artists--men who have created a science out of the art of seduction. Not only did he reveal the techniques that they had developed, but he became a master of The Game, and the world's No. 1 PUA, as Style.

Now, in his first follow-up to The Game, comes an extraordinary package: A lavishly produced, two-volume pocket-size set that every pickup artist--accomplished or aspiring--will need to have. The first book, The Stylelife Challenge, is the manual Strauss thought he'd never write: the ultimate guide to landing the woman of your dreams. Bound in white leatherette, it offers an in-depth 30-day program, Strauss challenges readers to confront their insecurities and overcome them through a process of rigorous self-examination, briefings and field missions.

In the second book, Strauss takes readers into the dark side of The Game. Bound in black leatherette, The Style Diaries offers a series of tales of seduction and sexual (mis)adventure. From accidentally getting married during a drunken night in Reykjavik, to luring a famous musician's granddaughter into a threesome; from conducting a keenly felt and tender relationship over email, to the stress and frustration of the torturous and highly unorthodox "30 Day Sex Experiment," The Style Diaries takes you further into the seduction underworld than ever before, and delves where The Game never dared to tread: into the even more complicated rules of relationships.

Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream

Heralded as the "best book on the dope decade" by the New York Times Book Review, Hunter S. Thompson's documented drug orgy through Las Vegas would no doubt leave Nancy Reagan blushing and D.A.R.E. founders rethinking their motto. Under the pseudonym of Raoul Duke, Thompson travels with his Samoan attorney, Dr. Gonzo, in a souped-up convertible dubbed the "Great Red Shark." In its trunk, they stow "two bags of grass, seventy-five pellets of mescaline, five sheets of high-powered blotter acid, a salt shaker half-full of cocaine and a whole galaxy of multicolored uppers, downers, screamers, laughers.... A quart of tequila, a quart of rum, a case of Budweiser, a pint of raw ether and two dozen amyls," which they manage to consume during their short tour.

On assignment from a sports magazine to cover "the fabulous Mint 400"--a free-for-all biker's race in the heart of the Nevada desert--the drug-a-delic duo stumbles through Vegas in hallucinatory hopes of finding the American dream (two truck-stop waitresses tell them it's nearby, but can't remember if it's on the right or the left). They of course never get the story, but they do commit the only sins in Vegas: "burning the locals, abusing the tourists, terrifying the help." For Thompson to remember and pen his experiences with such clarity and wit is nothing short of a miracle; an impressive feat no matter how one feels about the subject matter. A first-rate sensibility twinger, Fear and Loathing in Las Vegas is a pop-culture classic, an icon of an era past, and a nugget of pure comedic genius. --Rebekah Warren

Fear and Loathing in Las Vegas is the best chronicle of drug-soaked, addle-brained, rollicking good times ever committed to the printed page.  It is also the tale of a long weekend road trip that has gone down in the annals of American pop culture as one of the strangest journeys ever undertaken.

Now this cult classic of gonzo journalism is a major motion picture from Universal, directed by Terry Gilliam and starring Johnny Depp and Benicio del Toro.  Opens everywhere on May 22, 1998.

Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto

There's quite a bit of intelligent analysis and thought-provoking insight packed into the pages of Chuck Klosterman's Sex, Drugs, and Cocoa Puffs, which is a little surprising considering how darn stupid most of Klosterman's subject matter actually is. Klosterman, one of the few members of the so-called "Generation X" to proudly embrace that label and the stereotypical image of disaffected slackers that often accompanies it, takes the reader on a witty and highly entertaining tour through portions of pop culture not usually subjected to analysis and presents his thoughts on Saved by the Bell, Billy Joel, amateur porn, MTV's The Real World, and much more. It would be easy in dealing with such subject matter to simply pile on some undergraduate level deconstruction, make a few jokes, and have yourself a clever little book. But Klosterman goes deeper than that, often employing his own life spent as a member of the lowbrow target demographic to measure the cultural impact of his subjects. While the book never quite lives up to the use of the word "manifesto" in the title (it's really more of a survey mixed with elements of memoir), there is much here to entertain and illuminate, particularly passages on the psychoses and motivations of breakfast cereal mascots, the difference between Celtic fans and Laker fans, and The Empire Strikes Back. Sections on a Guns n' Roses tribute band, The Sims, and soccer feel more like magazine pieces included to fill space than part of a cohesive whole. But when you're talking about a book based on a section of cultural history so reliant on a lack of attention span, even the incongruities feel somehow appropriate. --John Moe

Countless writers and artists have spoken for a generation, but no one has done it quite like Chuck Klosterman. With an exhaustive knowledge of popular culture and an almost effortless ability to spin brilliant prose out of unlikely subject matter, Klosterman attacks the entire spectrum of postmodern America: reality TV, Internet porn, Pamela Anderson, literary Jesus freaks, and the real difference between apples and oranges (of which there is none). And don't even get him started on his love life and the whole Harry-Met-Sally situation.

Whether deconstructing Saved by the Bell episodes or the artistic legacy of Billy Joel, the symbolic importance of The Empire Strikes Back or the Celtics/Lakers rivalry, Chuck will make you think, he'll make you laugh, and he'll drive you insane -- usually all at once. Sex, Drugs, and Cocoa Puffs is ostensibly about art, entertainment, infotainment, sports, politics, and kittens, but -- really -- it's about us. All of us. As Klosterman realizes late at night, in the moment before he falls asleep, "In and of itself, nothing really matters. What matters is that nothing is ever 'in and of itself.'" Read to believe.

"From the kid who brought you Fargo Rock City -- the first book in history to garner the praise of Stephen King, David Byrne, Donna Gaines, Sebastian Bach, Jonathan Lethem, and Rivers Cuomo -- comes Sex, Drugs, and Cocoa Puffs -- the first book in history to examine breakfast cereal, reality television, tribute bands, Internet porn, serial killers, and the Dixie Chicks. Countless writers and artists have spoken for a generation, but no one has done it quite like Chuck Klosterman -- with an exhaustive knowledge of popular culture and a seemingly effortless ability to spin brilliant prose out of unlikely subject matter. Whether deconstructing Saved by the Bell episodes or the artistic legacy of Billy Joel, the symbolic importance of The Empire Strikes Back or the Celtics/Lakers rivalry of the 1980s, Chuck will make you think, he'll make you laugh, and he'll drive you insane -- usually all at once. Sex, Drugs, and Cocoa Puffs is ostensibly about movies, sports, television, music, books, video games, and kittens...but, really, it's about us. All of us. As Klosterman realizes late at night, in the moment before he falls asleep, ""In and of itself, nothing really matters. What matters is that nothing is ever 'in and of itself.'"" "

Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture

What is America? It’s Monopoly and Mickey Mouse, but also Sinatra and Fred Astaire. It’s the Declaration of Independence, but it’s also Barbie and Playboy, Winslow Homer and Rudi Gernreich’s topless bathing suit. This juxtaposition of images reflects America’s unique eclecticism, and the unprecedented influence that the images of America’s pop culture have had on the world. This book works as a great treasury of Americana, and as a mischievously enjoyable observation on all things truly American. Fashion designer Tommy Hilfiger and famous adman George Lois have crafted an enlightening book, searching American history to find over 350 people, symbols, and things of import. Their iconic and iconoclastic choices are entertainingly presented through surprising visual juxtapositions. Inspired by Tommy Hilfiger’s passion for Americana and George Lois’ wit, Iconic America dramatizes the national ethos, and makes us think about who we are and what we stand for, with humor and charm.

Marijuana Horticulture: The Indoor/Outdoor Medical Grower's Bible

With 512 full color pages and 1120 full color photographs and illustrations, Marijuana Horticulture: The Indoor/Outdoor Medical Grower's Bible is the most complete cultivation book available. The Fifth Edition of the former Indoor Marijuana Horticulture: The Indoor Bible was originally published in 1983, when it immediately became a best seller. More than 500,000 copies of the Indoor Bible are in print in Dutch, English, French, German and Spanish. New greenhouse and outdoor growing chapters make this a book both indoor and outdoor growers will keep under thumb. The other 15 chapters (17 total) are all updated with the most current information, completely rewritten and significantly expanded. For example, Dr. John McPartland contributed an all new medical section - The books credits list more than 300 contributors and reads like a who's who in the world of cannabis cultivation.

Leisureville: Adventures in America's Retirement Utopias

Touching from a Distance: Ian Curtis and Joy Division

Chuck Klosterman IV: A Decade of Curious People and Dangerous Ideas

NEW YORK TIMES BESTSELLING AUTHOR OF SEX, DRUGS, AND COCOA PUFFS

CHUCK KLOSTERMAN IV

CONSISTS OF THREE PARTS:

THINGS THAT ARE TRUE

Profiles and trend stories: Britney Spears, Radiohead, Billy Joel, Metallica, Val Kilmer, Bono, Wilco, the White Stripes, Steve Nash, Morrissey, Robert Plant -- all with new introductions and footnotes.

THINGS THAT MIGHT BE TRUE

Opinions and theories on everything from monogamy to pirates to robots to super people to guilt, and (of course) Advancement -- all with new hypothetical questions and footnotes.

SOMETHING THAT ISN'T TRUE AT ALL

This is old fiction. There's a new introduction, but no footnotes. Well, there's a footnote in the introduction, but none in the story.

Deluxe: How Luxury Lost Its Luster

A hard-hitting behind-the-scenes look at the luxury fashion industry today

There was a time when luxury was available only to the rarefied and aristocratic world of old money and royalty. Luxury wasn't simply a product, it was a lifestyle, one that denoted a history of tradition, superior quality and offered a pampered buying experience. Today's luxury marketplace would be virtually unrecognizable to its founders. Gone are the family-owned businesses dedicated to integrity and quality; the industry is now run by multi-billion dollar global corporations focused on growth, visibility, brand-awareness, advertising and above all, profits. Handcrafted goods are practically extinct, and almost all manufacturing has been outsourced to large factories in such places as China, where your expensive brand-name handbag is being assembled right next to one from a mass-market label that will cost substantially less.

Dana Thomas, a journalist who has covered style and the luxury business for The Washington Post, Newsweek and The New York Times Magazine from Paris for the past fifteen years, digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci and Burberry don't want us to know. Traveling from the laboratories in Grasse, where the ingredients for Christian Dior and Prada perfumes are produced, to the crowded factories in China, where workers glue together "Made in Italy" bags by the thousands, Thomas explores the whole of today's high-end shopping experience to answer some pressing questions: What is the new definition of luxury when advertising for this lifestyle is targeted mainly toward the mass market? What are we paying for when quality has given way to quantity? Can integrity survive in a corporate culture driven to meet regular growth and profit projections? Is luxury still the best that money can buy?

Thomas has traveled all over the world to interview corporate heads and factory workers, old-money, old-luxury clients and new luxury-obsessed middle-market consumers, and she paints a surprising picture of today's New Luxury. With Deluxe, she delivers a fast-paced, uncompromising look at the real world behind the glossy magazines and red carpet couture and asks: How did luxury lose its luster?

Pitch Perfect: The Quest for Collegiate A Cappella Glory

Pitch Perfect is a behind-the-scenes look at the bizarre, often inspiring world of collegiate a cappella groups.

The first collegiate a cappella group, the Yale Whiffenpoofs, was founded by Cole Porter back in 1909. But what had been largely an Ivy League phenomenon has, in the past fifteen years, exploded. And it’s not what you think. There are now more than 1,200 a cappella groups at colleges across the country. The very best of these collegiate groups square off in the annual International Championship of Collegiate A Cappella—a showdown marked by wrenching close calls and exhilarating triumphs. And, really, where else can you hear Michael Jackson’s “Bad” in four-part harmony?

In Pitch Perfect, GQ editor Mickey Rapkin follows a season in a cappella through all its twists and turns, covering the breathtaking displays of vocal talent, the groupies (yes, a cappella singers have groupies), the rockstar partying (and run-ins with the law), and all the bitter rivalries. Along the way are encounters with boldfaced names such as President George W. Bush, Prince, David Letterman, Barack Obama, Barbra Streisand, Hillary Clinton, Marisa Tomei, Amanda Bynes, Nick Lachey, Merv Griffin, Jim Carrey, MicrosoftÂ’s Paul Allen, John Legend, and Jessica Biel.

At the heart of the narrative are three a cappella groups whose interactions are anything but harmonious: the historic Tufts Beelzebubs, founded more than forty years ago with 40,000 albums sold since—and struggling to record a new album that lives up to the hype; Divisi of the University of Oregon, a relatively new, all-female group attempting to overcome a loss in the 2005 championship; and the University of Virginia Hullabahoos, the so-called bad boys of collegiate a cappella, who will attempt to compete on a higher level this year while retaining their casual soul.

Bringing a lively new twist to AmericaÂ’s fascination with talent showdowns and peerless performers, Pitch Perfect is sure to strike a chord with readers.